Throwback video to windows phone 7 launch - media bias?

http://www.today.com/video/today/39612930#39612930

Ballmer went on NBC Today show the day wp7 launched. the very beginning of the interview, the questions begin:

interview begins:

"is it fair to say that mobile has been your company's achille's heel?"

"why is it so hard to compete with apple and blackberry?"

"Your bonus last year was lowered because of the trouble you had in mobile."

What kind of questions are these? This wasnt an interrogation of ballmer and microsoft's troubles. its supposed to be a promotion of a product for a morning news show. why dont they just talk about the product instead of bringing up apple? I like how ballmer didnt answer the second question and for the 3rd question just literally went straight to the product. The product manager Greg Sullivan is just sitting there confused as to how those questions are even relevant.