The creators of the Humble Bundle have launched a new store selling digital video game downloads. As with the Humble Bundle, 10 percent of purchases made on the Humble Store will go to charities, including the American Red Cross, Child's Play, and the World Land Trust. But unlike the Humble Bundle — where customers are able to pay what they want for a set of games — the Humble Store sells titles at a fixed price.

The new store will sell games all year round: a break from Humble Bundles, which are available for short periods of time. The store's current catalog of games is small, but includes indie gems such as Gunpoint and Rogue Legacy, as well as multiplayer shooter Natural Selection II, and the bafflingly compulsive Euro Truck Simulator 2The Humble Bundle's blog confirms that new titles and sales will be added every day.

The first Humble Bundles contained games playable on Windows, Mac, and Linux, and avoided titles that utilized DRM. Later Bundles removed these stipulations, and the Humble Store follows suit: many of its games are playable on multiple operating systems and come without DRM, but others — including cult stab-'em-up Chivalry: Medieval Warfare — are only playable on Windows and necessitate the use of Steam to play.

In addition to games, the company has recently expanded its remit to release musicebook, and comedy Humble Bundles, and new bundles will continue to be released as normal following the launch of the store. The current bundle houses six video games, including Batman: Arkham Asylum and Arkham City, and is available for another seven days at any price you choose.