Apple patent war against Android will go on in perpetuity

I was fully expecting, hoping, that with Tim Cook as CEO, that Apple was going to wind down the mobile patent war relatively soon, but do not think it will happen anymore. I view it as a waste of time, money and resources.

I've always viewed Apple's mobile lawsuits as an expression of Steve Jobs' ire against all things Google and Android. It was entirely about personal relationships and the failure of them, rather than about who stole this or that. With excerpts from Fred Vogelstein's book, Dogfight: How Apple And Google Went To War And Started a Revolution, I've got some data to confirm my bias. It is indeed about relationships and the fallout after they are broken.

With Jobs passed away and Forstall fired, I was thinking Cook would just let the lawsuits quietly whither away, but the cherry picked reports of the book are telling me that Apple fully intends to carry on the lawsuits perpetually. This action is like water droplet torture or a chihuahua continually bothering the bulldog. It is designed to drive Google and Android partners crazy.

BusinessInsider has apparently seen some parts of the book and they say this (which I presume is gleaned from the book):

Jobs had trusted Google's cofounders, Larry Page and Sergey Brin. Google's CEO Eric Schmidt was on Apple's board. All three has been telling Jobs about Android, but they kept telling him it would be different from the iPhone. And for some reason he believed them until he actually saw the phone and its software.

Holy shit! Is BI being sensationalist here? Redundant question. BI is sensationalist. Is there some truth to this? If so, than I think Apple will continual to wage lawsuits against Android related companies for the entirety of the mobile cycle. [We're in the 2nd half of the growth cycle now where all the profits are. In 2 or 3 years, it'll be totally commoditized and some other market will be bigger with more profits.] Schmidt was on Apple's board at the time. Jobs was actively mentoring Page and Brin. Apple launched the iPhone with Google as the major partner. They were telling Jobs that the Google phone and phone OS weren't going to look like the iPhone!? Yeah, that's a stab in the back by all three guys whom Jobs had a positive relationship with.

Jobs and Apple obviously got some concessions from Google. Again from BI:

There was a meeting with Jobs, Scott Forstall, who designed the iPhone's software, and Google's Larry Page, Alan Eustace, and Rubin. Vogelstein cautions that it was hard to know exactly what happened in the meeting, but says that it was confrontational and nasty.

"It got incredibly personal," says one Apple executive who was briefed by Jobs on the meeting. "Jobs said that Rubin was steamed, telling him his position was anti-innovation. And this is where Steve was demeaning to Andy, saying Andy was trying to be like him, look like him, have the same haircut, the same glasses, the same style."

Apple got what it wanted from the meeting. Google didn't do multitouch features like pinch to zoom. It forced Google to change how it was going to make the phone unlock. Not only did Jobs tell Google what it couldn't use, but according to Vogelstein Jobs told Google how to take things out of Android. It was a complete capitulation from Google.

So Google held the reins in for a couple of years or so. Then in early 2010, the Nexus One hit the market, and Android 2.x hit the market with multi-touch capabilities. Once that happened, Google broke the agreements implied above, and Apple started the lawsuits.

I don't think Apple will stop. It's too personal up and down the company.