Underdog microconsole Ouya is facing increased competition with the release of the Xbox One and PlayStation 4 this month, but the company will have its own new hardware this holiday season with a limited edition white version of the tiny device. The new Ouya doubles the internal Flash storage of the base model to 16GB, otherwise the two machines appear to be identical. But that new color and extra storage come at a price: the white Ouya is $129.99, $30 more than the original. The limited edition is available for pre-order now for those in North America. However, it remains to be seen whether a new coat of paint will lure many consumers to the struggling console, especially with the added cost. While Ouya recently boasted that it now offers more than 500 games, few of those are notable exclusives, and even those that are, like Towerfall, will soon be available on other platforms.