Microsoft’s anti-Google “Scroogled” campaign has been quietly attempting to convince consumers to avoid Google services for the past few months, but it’s back today with a vengeance. Microsoft has dedicated an entire section of its online store to selling anti-Google mugs, hats, t-shirts, and hoodies. The prices vary, but for $7.99 you can pick up a mug that advises you to “keep calm while we steal your data.” It’s a surprisingly brazen approach from Microsoft just in time for the holidays, and another direct and odd attack at Google.
Microsoft has previously parodied Google’s Chrome ad, attacked Gmail, and launched an anti-Google Shopping site. The campaign is the work of longtime Democratic political operative Mark Penn, best known for running the presidential campaign for both Bill and Hillary Clinton. Anti-Google mugs and t-shirts aren’t the usual products we’d expect in the Microsoft Store, but we suspect you won’t be finding any of these on Google's holiday shopping list.