HP Spectre 13t-3000 Ultrabook

I'm curious why there isn't more coverage of this ultrabook by HP? The pricing and specs place this, in my opinion, in the top 5 of all ultrabooks out there but I find it amazing that there is little to no reviews or articles about it. The little reviews I've read have said good things about it which makes me wonder why it hasn't received more traction in the media.