What happened to the Google Play Edition of the Moto X?

I just remembered this:

http://www.theverge.com/2013/8/1/4579278/google-play-edition-moto-x-announced-coming-soon

Google was set to release a Google Play Edition of the Moto X not to long after launch. It's been a while now, and I can't find any information on the web about that. I think it would make sense now more than ever to launch it because, to my understanding, many of Motorola's exclusive features are now up on the Google Play for anyone to download.

So, does anyone know something or at least has an opinion about this?