Apple has just updated its online store with a host of Black Friday deals and, unlike those in Europe, US customers will have to make do with gift cards included alongside various full-price purchases. We've included a list below — but remember, other retailers will be dropping real prices on Apple products today, so follow our StoryStream to find the best deal.

iPads

  • iPad Air: from $499 with $75 gift card
  • iPad mini (non-Retina display model): from $299 with $50 gift card
  • iPad 2: from $399 with $50 gift card

Macs

  • MacBook Air: from $999 with $150 gift card
  • MacBook Pro with Retina display: from $1299 with $150 gift card
  • MacBook Pro: from $1199 with $150 gift card
  • iMac: from $1299 with $150 gift card

Others

  • Apple TV: $99 with $25 gift card
  • iPod touch: from $229 with $50 gift card
  • iPod nano: $149 with $25 gift card
  • AirPort Extreme: $199 with $50 gift card
  • AirPort Time Capsule: $299 with $50 gift card

Accessories

  • Nest Learning Thermostat: $249.95 with $50 gift card
  • Anki Drive Starter Kit: $199.95 with $25 gift card
  • Nike+ FuelBand SE: $149.95 with $25 gift card
  • GoPro Hero3 camera: $399.95 with $50 card