Phone buying experience in Vodafone (UK) store

Since there's a lot of talk about the poor treatment of WP devices in US stores, I thought I should post this little tidbit: I was in a Vodafone store here in the UK this weekend to get a new device. The sales person (who was also a member of their "tech team") pushed the Lumia 1020 and 925 hard. He let me play with his personal 925 device as well. Beyond WP, he pushed the HTC One. He actively discouraged the Galaxy S4 and the iPhone.

I have no idea how representative this experience or not, but an interesting contrast to the US experience. Certainly, my experience in AT&T and Verizon stores has been that WP is not exactly a priority (especially in Verizon stores).