Australia iPad price hike.

So, iPads in the past have, generally, been $530 in price. Except for the iPad 2 which, for some reason on JB is more expensive.

But, with the iPad air there have been a $60 price hike. Now, it's $597 for the 16gb version and no LTE. $600? Fo realz?

Why? Why? Anyone know why they hiked the price up? Or are we just getting screwed down here again? Per usual :\