Why XPS's are so damn expensive? Even Alienware is cheaper.

Why XPS's are so damn expensive? Even Alienware is cheaper.

For example XPS 15 with 4th gen. dual core, 1080p screen and integrated graphics only costs $1500

http://www.dell.com/us/p/xps-15-9530/pd?oc=dncwx1243h&model_id=xps-15-9530

Alienware with 4th gen quadcore, 1080p and gtx765m costs $1400

http://www.dell.com/us/p/alienware-14/pd?oc=dkcwg09h&model_id=alienware-14#overrides=dkcwg09h:6~GT7652