The theatrical release of Anchorman 2: The Legend Continues is only weeks away, and the promotion campaign for the film is only getting wilder. After starring in 50 short clips where Ron Burgundy reads news from around the world, Will Ferrell co-anchored a live news broadcast in North Dakota last night, staying in character the entire time.

Viewers in Bismarck, ND saw Burgundy banter with the KXMB news team, who could scarcely hold back their own laughter as they went over the weather, Black Friday shoplifting, and holiday travel. By the end of the half-hour program, the team gave him a sweatshirt as a send-off — but unfortunately, Ron forgot to say his famous catchphrase, "Stay classy."