Led Zeppelin's music is now available on Spotify. The band appeared on the streaming service shortly before CEO Daniel Ek announced the major deal on stage at today's press event. "I can't wait to get the Led out," he said. Led Zeppelin I and Led Zeppelin II are available now, and the rest of Zeppelin's discography will become available throughout the remainder of the week. Spotify says this is the first time Zeppelin's iconic catalog can be streamed on demand.

The band's songs can already be purchased from iTunes, Google Music, and Amazon, but the group has proven hesitant in adopting the streaming model until now. Curiously, Eddy Cue used Led Zeppelin as an example when he demonstrated iTunes Radio back at WWDC, but the band's catalog cannot be streamed using Apple's free radio service. Nor is it available via Google Play Music All Access. Pandora stands as the lone exception; Zeppelin's music is already part of the radio service's broad catalog.

According to The New York Times, Zeppelin's management has been negotiating with various streaming services since January. Clearly Spotify has emerged the winner, netting itself a huge exclusive as it looks to ward off existing competition and future music-focused offerings from YouTube and Beats.