How do you get Youtube to launch when you click on an embedded youtube video on a browser?

When I used to have an iPhone 4s, this worked beautifully. I click on an embedded youtube video in my browser, and then it would launch the youtube app fullscreen.

However, with my Nexus 4 or 5, I can't get it to do that using Chrome. It rather launches the video within the browser, and in order to launch it fullscreen, I have to click on the really tiny full screen icon on the corner of the embedded video.

For ex, take a look at a site like (no affiliation, I just like basketball), where they have embedded youtube videos to test.

Anyone know how to get youtube to launch fullscreen automatically instead? Thanks in advance.