The Moto X represented a sizable step forward for Motorola. A comfortable, fresh, customizable design married with tasteful and useful software features, it’s the polar opposite of the aggressively styled and skinned Droids Motorola and Verizon have produced. Now, Motorola is back with the Moto G, a budget smartphone that aims to bring the best things about the Moto X to customers that don't want or can't afford a midrange smartphone. And it’s going to attempt to sell it worldwide.

The Moto G offers a lot of phone for $179. Its 4.5-inch 720p display is theoretically equal to the panel in the more expensive X, while a quad-core Snapdragon processor and clean design belie its ridiculously low price tag. In the saturated smartphone space of the US and western Europe, the thought of saving a couple hundred dollars is intriguing, for sure, but in Latin America, Asia, and other developing markets, more expensive phones are just non-starters.

For those priced out of the midrange market, there’s never been a device quite like this before. This is a phone that, on paper, at least, blows away every limp-fisted offering in its price range. Developing markets are dominated by Nokia, BlackBerry, and Samsung; they’re the markets that Mozilla is attempting to enter with its Firefox OS; and the markets that represents “the next billion” users that are being chased by Facebook, Google, and every other company worth its salt. If the Moto G lives up to even some of its promise, it could redefine an entire section of the market, and give users on a tight budget a truly quality experience.

Motorola was very clear at its Moto G launch event that it's making money from every Moto G it sells. When you consider what companies with massive scale like Samsung and Nokia are offering at this price, it seems impossible that Motorola hasn't cut corners. Surely something has to give, right?