Apple Japan's Lucky Bags Will be Sold on Jan 2

Via MacRumors, Apple's going to continue their tradition of selling lucky bags, and in 2014 it will be held on Jan 2nd. Each bags will cost $345. And the bags may contain something like this:

Lucky_bag_ipad_2_2012_medium

via cdn.macrumors.com

I know this doesn't happen in the US (at most during new store openings), and usually you get big ticket prizes like iPads or MacBook Airs if you're lucky.

Do you think it's a good idea for for Apple to sell it here in the US, though?

(I can imagine this being much worse than the iPhone lines and I think there will be people wishing to return the bags if they didn't get what they wanted)