Does the Ouya have any hope of getting better?

I've had an Ouya for a few months now, but just in the last week have spent the time to tinker a little bit with it. I managed to sideload Netflix as well as the Amazon App Store, which allowed me to legally, and relatively easily get Grand Theft Auto Vice City side loaded.

My question is why hasn't Ouya itself made it easier to get streaming apps and ports of higher profile games on their box? I think that a simple (and clearly legal) way of getting popular games and streaming services built into the Ouya would allow it to be a little more accessible to a mass market.

It would be foolish to assume that the Ouya is going to compete with a PS4 or an Xbox One, but when it comes to streaming media and casual gaming, doesn't the Ouya make sense?