Has The Verge "Jumped the Shark" so to speak?

Recently, on a visit to The Verge, I came across this article:


After a quick double take, I clicked. I read. I looked for the "tech" angle. Or the science angle. Or the art angle. All I saw was a "gossip" post (some people call this "culture"). By definition, and "intersection" must contain one or more things (The Verge describes itself as covering "the intersection of technology, science, art, and culture").

I wrote up a quick comment sharing my thoughts - that this article seemed out of place, that I wasn't sure how it fit with the Verge's content focus, and asking other commenters if they felt the same. Aaron Souppouris (not the author of the article) reached out after removing my comments, explaining that such discussion was out of place in the comment section (I agree to disagree on this point). Before the comments were removed, a few people chimed in with their agreement. Aaron suggested I take my discussion to the Meta Forum, so that's what I'm doing.

Background for this post. I've been reading and loving The Verge since November 1st, 2011. Like so many of you, I followed most of the Verge crew from the Engadget days, through This is My Next, up until the present day. I've met Josh at Google I/O. I've had my work published on The Verge. Twice.

It's hard not to feel that The Verge has lots its focus in a relentless quest for expansion in a direction that I cannot even identify, let alone comprehend. I wonder what metrics and what signals The Verge uses to discern what their readership wants to see. They certainly haven't asked me.

Ultimately, clicks and ad impressions drive a business like Vox, but I'd like to think that the wishes and interests of readers mean something too. As reviews get less and less technical, and more and more of these "culture" articles pop up (without any intersection to one of the other aforementioned areas), I can't help but realize that The Verge is slowly moving away from the site that I've loved for so long.

Sure, quick fixes like changing my bookmarks to http://www.theverge.com/tech are stopgap measures. But following on Twitter, Facebook, and the Android app, I have no way to filter out this unwanted content, as is so often suggested.

If I don't need The Verge, I can only assume that The Verge doesn't need me.

What do you all think?