On an unassuming awning at 362 Third Avenue between 26th and 27th streets in New York City, Modern Pinball NYC advertises itself as a “sales and interactive showroom,” but inside, it feels a lot like an arcade. It opened just a few weeks ago with owners Steve Epstein — the near-legendary owner of the now-defunct Broadway Arcade, a Times Square fixture for decades — and Steve Zahler, a champion pinball player himself.

Modern Pinball is actually a retail showroom, selling new and vintage pinball machines. New machines retail for around $5,000 to $6,000, while a vintage one in pristine condition can run up to $15,000. But the store also offers unlimited play on its 32 machines for a time-based fee ($7.50 for half an hour, $10 per hour and $20 for an all-day pass), and that feature of the store has been drawing crowds of players, young and old, and causing some to herald the return of pinball to New York City. Most of the arcades in the city — and much of America, in fact — have shuttered over the past 30 years in the face of economic hardship, cultural pushback, and the rise of home gaming.