Only days before Denver's recreational weed shops open for the first time, The Denver Post this week launched its new marijuana-centric vertical, The Cannabist. Led by the Post's marijuana editor Ricardo Baca, the site will include product and strain reviews, recipes and food, politics, and news of interest for smokers in the Denver area. It even has a map of dispensaries in the city.

Baca's appointment last month signaled the Post taking a vested interest in weed culture as marijuana inches toward broad legalization. The site now joins publications like the long-running High Times in its devotion to cannabis, but has the backing of mainstream press to support it.