Started in 1933 and publishing both within the US and internationally for 80 years, Newsweek is one of the best-known weekly magazines around. Its decision to cease print publication at the end of last year in favor of a digital-only service was thus a surprise, but what's even more eyebrow-raising is that the editors have reversed their decision and will resume printing the magazine from early next year. With a renewed emphasis on subscription fees over advertising as the central revenue source, Newsweek hopes to swim against the tide that's swept many other printed publications out of business.
Repackaging itself as more of "a premium product, a boutique product," Newsweek will adopt a business model closer in nature to The Economist than to Time. It's under new leadership since the decision to halt printing was made last year, and new Editor-in-chief Jim Impoco tells The New York Times that he's aiming to build print circulation up to 100,000 copies per week in the first year back. The cost of publishing has also been reduced relative to Newsweek's earlier iteration, so the potential is there for the reorganized magazine to sustain itself in what seemed to be a doomed format.