Sony's hoping that a price cut will accelerate sales of the PlayStation Vita in Japan after months of sluggish retail performance. Unfortunately the company won't be granting North American customers the same generosity — at least not yet. Sony Worldwide Studios president Shuhei Yoshida today revealed that Sony will not be lowering the Vita's price in North America. According to Polygon, the executive attributed the Japanese MSRP reduction to a favorable exchange rate, a luxury it would seem doesn't extend elsewhere at the moment. Gamers in Japan can look forward to a lower 19,980 yen price set to kick in starting February 28th. And while Sony may not be slashing prices for North American buyers right now, we imagine the company won't have much choice if Vita sales fail to pick up momentum before long.