Amazon today announced it's signed a deal with Scripps Networks Interactive that will bring TV content from a slew of channels including the Travel Channel, Food Network, HGTV, DIY Network, and Cooking Channel to Prime Instant Video. It's the first such online-only subscription distribution agreement anyone has reached with Scripps, representing the latest salvo fired in an escalating licensing battle with Netflix.

Scripps content will be available starting today, with popular shows including Anthony Bourdain: No Reservations, Iron Chef America, Man vs. Food, Cupcake Wars, House Hunters and more. Aside from streaming episodes, Amazon says you'll also be able to purchase "many" programs for permanent storage in the cloud via Instant Video. "We are excited to be the exclusive online-only subscription home for Scripps content and know our customers are going to love getting these great shows as part of Prime," said Brad Beale, Amazon's head of video content acquisition.