Samsung just released its two minute Super Bowl commercial set to air during the fourth quarter of Sunday's big game. The full ad continues with the same rapid-fire Seth Rogen and Paul Rudd repartee that we saw in the teaser a few days ago. According to Samsung, the 120-second Next Big Thing advertisement is directed by Jon Favreau, the stoutly actor who first found fame with Swingers before breaking out as a director and producer for the Iron Man franchise. Factor in Bob Odenkirk and that's a lot of expensive A-list Hollywood talent featured in a television pitch.
that's a lot of expensive A-list talent featured in a single television pitch
The Wall Street Journal estimates that a single 30-second Super Bowl spot sells for about $3.8 million, up from $3.5 million last year. That makes this commercial worth about $15.2 million to CBS Corp's CBS network. Oh, and in case you're wondering, the ad is for the Samsung Galaxy brand — the Galaxy Note II and Galaxy Note 10.1 do make cameo appearances but come off as mere product placements in a humorous Rogen-Rudd production.
Update: A nearly five minute version has also been released and embedded below.