Marvel Studios may have locked up a product placement deal for Iron Man 3 with China's TCL, but that doesn't mean that the studio is ignoring traditional, all-American promotion. Take the new 30-second Super Bowl spot, for example, where Tony Stark plucks falling passengers out of the sky in the aftermath of an air disaster.

The video below is an extended version which mixes the new footage with some that's been seen previously, as well as an intro where — true to the occasion — Robert Downey Jr. attempts to run down the clock. Iron Man 3 will be out in theaters on May 3rd.