With this advert, I don't think Microsoft need worry much

So everybody seems to be panning the advertising of Windows 8 and Windows Phone, but I really don't think Microsoft need worry, just look at this pathetic advert of Blackberry 10 and the Z10 handset :

BlackBerry Super Bowl Commercial (via Superbowl2013Ads)

This has got to be possibly the poorest excuse for an advert I've ever seen. With this kind of marketing, Blackberry won't be picking up any new users in my eyes.

What do you think ?