Apple has just announced that customers have purchased more than 25 billion songs from iTunes, a figure that reaffirms the company's position atop the digital music market. “We are grateful to our users whose passion for music over the past 10 years has made iTunes the number one music retailer in the world,” said Eddy Cue of the landmark number, which Apple had been counting up to in recent weeks. No, the 25 billionth song wasn't "Thrift Shop," but rather Chase Buch's “Monkey Drums (Goksel Vancin Remix)." iTunes user Phillip Lüpke, who downloaded the track, will be receiving a €10,000 gift card.
iTunes averages over 15,000 song purchases every minute, according to Cue. Despite competitors like Amazon picking up momentum in recent years, Apple has maintained a wide lead with consumers by deeply integrating iTunes into its various iOS devices including iPhone, iPad, and iPod touch. Before today, the last sales update came during the introduction of the iPhone 4S in October 2011, when CEO Tim Cook revealed that over 16 billion songs had been downloaded to that point.