Nexus 10 or iPad?

I'm thinking about getting a tablet soon. I've messed around with my friend's iPad 3rd gen and I like it a lot, but I'm curious about the Nexus 10 though. Sadly, I don't know anyone who has one nor does any store near me have one on display for me to try it out. Any suggestions? Possibly pros/cons of both?

BTW, I'm ONLY considering the iPad or Nexus 10, not iPad Mini or Nexus 7 or anything else