Surface/hybrid ad ideas
Hybrid devices enable new kinds of activities, but Microsoft's marketing department hasn't told people what they're missing out on. (Hence the flawed, backwards, but natural evaluation as *either* a laptop or tablet.)
Some quick ad ideas:
- at a lecture/meeting, someone is taking notes on an iPad, and another on a Surface Pro. The latter's notes are detailed, with diagrams, formulas, etc. interspersed with text. The former has typed a few lines and attempted some silly scribbles with a capacitive stylus.
- cutaways of two backpacks: one has an iPad, MacBook Air, notepad, and pen. The other has a Surface Pro.