One of Samsung's most recent ad campaigns has focused on a game called Unicorn Apocalypse, a title the fictional development team called "the biggest game we've ever launched." Now, thanks to a $25,000 contest, Unicorn Apocalypse has gone from fiction to horrible, horrible reality with a release in the Google Play store. The game bears more than a striking resemblance to Adult Swim's ridiculous and charming Robot Unicorn Attack, a Canabalt-style running game released in 2010, where you play as a unicorn prancing around to the sweet sounds of Erasure.

At the very least burning in an eternal fire comes cheap

Unicorn Apocalypse features nearly identical gameplay, except with the addition of enemies and terrible controls. Meanwhile, its apocalyptic theme is even reminiscent of Robot Unicorn Attack's heavy metal variant. "As the world crumbles and burns, a lone unicorn wreaks havoc on the last of humanity," the description reads. The game isn't just bad, though, it also appears to be a buggy mess, with some users complaining that the unicorn gets stuck in a never-ending fire pit. At the very least burning in an eternal fire comes cheap — Unicorn Apocalypse is available in the Play store for free right now.