Netflix is bringing the burn to ISP's

http://ispspeedindex.netflix.com/

They are apparently indexing the best ISP's in their markets. I see it as a really good way for them the beat ISP's into being honest and fair with them.

As netflix becomes ever more popular ISP's are going to have to answer the question as to why their speeds are slower than their competitors. I really wish more companies did this so consumers had a strong indicator of which ISP is offering the best service possible.