Google Reader will be retired on July 1, 2013?

I just got this message when opening my Google Reader from Osaka, Japan. Any idea why this is happening? I personally love Google Reader and I am sure many other people use this product.

Any suggestions for a new reader?

Wish List:

Chrome App

Mobile App

Aesthetically Pleasing

Anything else? More information here:

http://support.google.com/reader/answer/3028851