Remember what it was like in 2009 when you were trying to explain what Twitter was to people who didn’t use Twitter? I used to feel like I was a lifelong Burner trying to explain Burning Man: “You won’t understand it unless you experience it, man.” It was the anti-explanation and everyone hated it including me and then I found Shaq.

It was this tweet, sent out when Shaq himself still didn’t really understand how powerful 140 characters could be, that made Twitter CEO Jack Dorsey call him “the ideal Twitter user.” It also made explaining Twitter (and all social media) a lot less annoying for assholes like me. I absorbed vast quantities of O’Knowledge during an interview with the futurist Brian Solis last week at SXSWi called Shaq Goes Social.