Should Amazon Build An RSS Aggregator?

Skitch_medium

I was considering this the other day. I use both Google Reader and Kindle (both the hardware and iOS apps). With Amazon establishing itself as a technology company, already having a base group of customers who love to read, and being a cloud service provider - they would seem to benefit from a service like a RSS aggregator that they could pull data from, present targeted advertisements of their own products, etc.

Thoughts?