Has Samsung lost their mind?

http://www.phonearena.com/news/The-Samsung-Galaxy-S-4s-game-pad-accessory-can-now-be-preordered-for-113_id41079

$113 for a plastic add-on game controller? If Microsoft can sell the 360 controller with rumble, wireless connectivity and a built in battery for ~$40 on sale then surely Samsung can get this rip-off product out the door for less than $40? I was debating between the S4, HTC One and others for my upgrade (coming from an iPhone 3GS) but this takes the cake!