HTC and Marketing

Hello my fellow Vergers!

I'm doing an essay about HTC and how to approach marketing in the future, what they should change, and so on.

What I want to know is what you think and feel that their real marketing problem is and why they fail to make a profit as they used to. What they should do and what kind of approach they should take to become a market leader.

I really appreciate your input and help that you give.