Intel's internet-based TV service has yet to officially launch, but that doesn't mean the company isn't working hard to obtain the content necessary for such a service. According to a report from Bloomberg, Intel is already talking to big-time media companies to secure TV shows and films that it will offer on the new service. Time Warner, NBC Universal, and Viacom are all said to be in discussions with Intel, providing the company with a potential in on popular cable stations like CNN, USA Network, and MTV. Additionally, Intel is reportedly in financial negotiations with News Corp. to secure rights to Fox televisions stations and movies, while talks with Disney and CBS are still in preliminary stages. Intel hopes to get live streams, on-demand shows, and DVR capabilities through these negotiations.

intel is in a unique position to finally crack the internet television market — something that the existing players have not been able to do just yet. But it needs the channels and content that people want — and currently get from their existing cable services — if it wants to succeed. If it is able to secure the rights to popular channels like MTV, it could sway enough customers to cancel their traditional cable services and move to an a la carte option when Intel's service launches later this year.