Can Babble catch on?
Let's assume the rumoured Babble will be awesome. I actually think it will.
So I as a geek will want to use it and if you're reading this here probably so will you. But do you think average Joe will actually use it? I'm pretty sure I will not be able to talk my friends into using it. I mean, iPhone users already use SMS, iMessage and WhatsApp, Android users already use SMS and WhatsApp. Why would they use a third or respectively even a fourth way to communicate?
I'm afraid it'll be another Google+. A great idea mostly well implemented, but since it stands and falls with the number of users it never really caught on. It suffered from the same vicious cycle that Babble has to face: if nobody uses it, it's not very attractive. If it's not attractive, nobody will start using it.
So why would nobody use it?
Let's assume it'll be cross platform. (Well it must be, otherwise it'd be DOA)
Why would an iPhone user start using it? He has a perfectly integrated messaging client to chat to other iUsers and WhatsApp for the rest. There's no need for a third thing that does what is already covered.
As a result, Android users will still have to use WhatsApp to chat with iUsers. So why should they bother to use Babble next to it, exclusively for fellow Android users? Most simply won't, and this makes it even less attractive for iUsers to replace WhatsApp with Babble.
Or what do you think?