T-Mobile Uncarrier Commercial

Hey guys, I just saw this commercial a day ago and thought it was pretty decent. It portrays the brand recognition they want to be (thought they should have mentioned the no contract part) in an elegant and entertaining manner. I just wanted to know what you guys thought of it. I am sure they will continue to advertise the uncarrier bit and get more into details soon. I just wanted to open it up for discussion as I don't see it on The Verge's front page or in this hub anywhere.

*Edit:* I almost forgot. Here is the link to the commercial on youtube: http://www.youtube.com/watch?v=-ps-ryrAgZI