Cold War II: Apple v. Samsung
Burning Self; Reviving Self: Samsung's Rise from the Ashes
As we moved from 2007 to 2013, a new smartphone colossus rose from the ashes. After being considered a side-player with the Galaxy SI and SII, Samsung released it's exceptionally well-built Galaxy SIII which proved to be the first significant competitor against the iPhone. Market sales rose for Samsung, but more importantly the press started understanding and respecting Samsung's place in the market. This, ladies and gentlemen, begins the second Cold War.
Conflicting Ideologies: 'Androidism' vs 'iOSism'
The main factor that characterized the first Cold War between the Soviet Union and the United States was the conflicting ideologies. In short, the United States believed in capitalism, the Soviet Union believed in their version of communism and both countries tried to promote their ideology as best as they could. Both countries tried to promote their status in all aspects (economical, natural...etc), but the main goal of these improvements were to promote their ideology. For example, the United States had made their main tourist attractions much more beautiful so that foreigners would consider the attractiveness of the United States to be from their economical ideology.
The same case is happening with Apple and Samsung. Apple can be represented as the United States for this example: Apple did not take an already existing mobile operating system and alter it uniquely for their devices, they made iOS and didn't stray from it. Samsung, however, took an already existing mobile operating system (Android) and altered it for their devices (this is similar to how the Soviets implemented communism; they had implemented communism for it's population but then Stalin came and altered it to construct Stalinism). Nothing is wrong with any of the actions done from any of the companies, I'm just pointing out how similar the two companies have been representing the two members of the first Cold War in this second Cold War. Now, whenever the two companies try to alter the feel or look of their mobile operating systems, they know and understand that they are promoting their mobile operating system to be better than the other. Also, Apple's success is represented as iOS's success and Samsung's success is represented as Android's success; just as the first Cold War with America and the Soviets.
"It doesn't take a genius...": Apple and Samsung's Propaganda
Pro-pa-gan-da. In the past year, both Apple and Samsung have bashed each other product's in public in attempt to get more customers. I have to admit that Samsung have done a better job in bashing their opponent. In their ads they don't solely attempt to persuade consumers by showing the two products side-by-side and pointing out the flaws in the iPhone, they also show the flaws of the Apple "fanbois". It's a smarter move, and certainly less ethical. Apple are attempting a different approach, which was especially apparent in the Apple v. Samsung court case. Apple are acting innocent and ethical; this has been shown in the court case when Apple have repeatedly given the jury the impression that they have been violated. They repeatedly told the jury that they worked hard for their design's beauty and originality and that Samsung barged in the market, as monsters do, and stole their design and originality. When they fought for their winning of the case, they fought for freedom in the marketplace rather than their own self-benefit. This is almost exactly the same case with the United States and the Soviets, both parties repeatedly tried to diminish the other party - both in different ways. The United States: mainly, by promoting the freedom and innocence of their ideology; The Soviet Union: mainly, by showing how inefficient capitalism was.
One Will Rise, and One Will Fall: Who Shall Stand Victorious
This, there is no way of knowing. Even if you were to live to 100 and the Apple v. Samsung battle were to still be happening, you shall never know the end. The two giants recognize their places in the market and each other's, and both need to keep thinking ahead to stay in their place - and I think that this will not end anytime soon. Ultimately, this is good for the consumers: we will be seeing more competition thus better products and more technological breakthroughs in the near future.
Apple and Samsung's attempts at annihilating the other party is, ironically, good for us mainly because we know both parties are unable of annihilating the other.
--Hello! This is my attempt at making an unbiased comparison essay. Please tell me how I did :) Please excuse my grammatical errors if there are, English is my second language and I am attempting to get better.