Samsung has just posted a teaser video for the upcoming launch of its new flagship smartphone, the Galaxy S 4. The clip shows a young boy, apparently "the secret messenger" of Samsung Unpacked 2013, taking delivery of an even-more-secret package. The box presumably contains Samsung's latest phone, but upon opening it the boy's amazed face is lit up, Pulp Fiction-style, while the chintzy background music does its best to ruin any sort of suspense.

As teasers go, this is frustratingly bad — even by Samsung standards — but hopefully the phone is better than its commercial. We'll find out for ourselves soon enough: Samsung is set to unveil its new phone at an event in New York City on March 14th.