Three venture capital funds have joined together to create an investment partnership aimed at nurturing Google Glass apps. The Glass Collective is comprised of Google Ventures, KPCB, and Andreessen Horowitz. The firms aren't setting aside any money specifically for the cause, but have agreed to share all pitches from Glass startups to give them the best chance of investment. “The thesis of Glass is profoundly transformational," said web pioneer Marc Andreesen, now of Andreesen Horowitz. "And as with the Internet and smartphones, a huge amount of work will be done by third-party developers to fully realize the Glass vision.

More importantly for the VCs, it could help them get in on the ground floor of what could be the next big app economy. “Though it’s early days, there’s the potential here to build a platform,” said KPCB's John Doerr to the New York Times. “I think it’s exactly the right time to kick-start an effort to support entrepreneurs.” Doerr added that he already has his Glass set, and has been using it to take pictures and look up words on Scattergories.