On January 20, 2013, sometime before 7:45PM, Lauren McCarthy sat down at a table. She was early. She always arrived early. Once she had a spot, she checked her setup. She kept the iPhone in her purse, its camera poking out and angled to capture the whole scene. The iPod touch was kept close at hand. The iPhone was connected to Ustream and Ustream was connected to Amazon's Mechanical Turk. The Turk workers had a web form to fill out, which would send texts to the touch. Satisfied that it was all in order, she settled in to wait for her date.

Over the next two hours, McCarthy and an anonymous man went through the motions of a first date, while a rotating series of Turk workers watched the video feed for an average of four minutes and 32 seconds, wrote down what they saw and sent McCarthy instructions, which she tried her best to follow. At 9:24PM, one worker rated the interaction a five out of five, told McCarthy that she should say, "What are you looking for?" and logged the following observations: "man seems to pity her and find her exquisite at the same time. WOMAN SEEMS TO HAVE STUMBLED UPON THE WAY TO LIVE!" For this, the worker was paid $0.25.