Twitter has launched its own music discovery service, titled #Music. Rumors of "Twitter Music" first broke in March, when CNET reported that Twitter had acquired the team behind We Are Hunted with views to creating a new service of its own, and that acquisition was confirmed the following month. Following reports of a launch timed with the Coachella music festival, and various artists tweeting about how cool the app was before it had been announced, Twitter finally launched #Music for iPhone on April 18th.