The Transformers franchise may today be led by the blockbuster films directed by Michael Bay, but new and old fans alike have been able to enjoy collecting Autobot and Decepticon toys for many years. Toymaker Hasbro has been crafting the figurines since the '80s and continues to design and introduce new characters to this very day. In a behind-the-scenes report, Gizmodo takes a look at the journey Hasbro designers undertake when developing new Transformers and how the company works with its partner — Japanese toy company Takara Tomy — to engineer and create shape-shifting toys.