Vine co-creator Dom Hofmann says the app's appeal lies in its immediacy: "A post on Vine takes you there," he tells The New Yorker, in his first interview since the Twitter-owned app launched in January. "You feel like you were there. Whatever somebody’s trying to say with their post on Vine — the addition of sound, the colors are better, it moves — it feels like it’s happening in real life.” This week, Vine moves from the smartphone to the cinema as part of the Tribeca Film Festival. The inaugural competition for best six-second film attracted more than 400 entries; the winners will be announced Friday. Check out The New Yorker for more on Vine's evolution as a storytelling medium.