Here you go, Microsoft. A free ad campaign idea...

A nice, simple "day in the life" commercial.

Picture a professional, mid-thirties male. Show these shots in the following order:

  1. Eating breakfast while reading the news and checking the weather on his Surface Pro.
  2. Reading a Kindle book on his Surface Pro on the Subway.
  3. Listening to Xbox Music while walking from the Subway into his downtown Manhattan office.
  4. Sets down Surface Pro on his desk and boots up Microsoft Office in desktop mode.
  5. Wide shot from behind Surface Pro showing our hero working on his Surface Pro.
  6. Fade in new tagline: "Surface Pro: Work Hard. Play Hard."

Other optional shots for the extended cut:

  1. Casual gaming on the go.
  2. SmartGlass'ing a movie onto an HDTV.
  3. Playing Black Ops 2 on a Surface Pro with an Xbox wireless controller.
  4. Skype video chat with family members or girlfriend.
  5. Netflix while laying in bed.

Now proceed to recycle this formula with:

  • A female artist
  • A college student
  • A grandparent
  • A stay-at-home mom
  • A small-business owner
  • Etc.

Or, you know, you could just show people dancing with it. That might work.