Barnes & Noble's once-promising digital business is struggling to compete with Amazon and Apple, which is perhaps why the company is slashing the prices across its range of Nook readers and tablets in the UK. As part of the "Get London Reading" initiative, the company has dropped the price of the Nook Simple Touch to £29 from £79, with the Simple Touch GlowLight seeing a similar cut from £109 to £69. The 7-inch Nook HD has also been reduced and is now priced at £129 (from £159), with the 9-inch Nook HD+ coming down £179 (from £229). That makes the bookseller's entire lineup cheaper than rival Amazon and Apple devices for a limited time. Barnes & Noble has opened orders for the Nook Simple Touch on its website, but the rest of the range is only available via Barnes & Noble's retail partners, which includes Argos, ASDA, Blackwell’s, Foyles, Currys and PC World, John Lewis, Sainsbury’s, and Very.