Samsung plans 5 billion dollars for advertisement, Just for Apple?

A tech webiste titled "Samsung declear war on apple in advertisement"

This year, Samsung has decided to make even stronger and develops a plan to $ 5 billion. Through its collaboration with Best Buy , Samsung plans to introduce in 2000 Samsung mini shops in all the United States to promote its products. One way to beat Apple on its own grounds, just before the launch of the next iPhone."

You can read full article here

My question is samsung investing a lot USD to beat apple market. do you think apple will lose its worth in future?