Search for "sex" on Google, and you'd expect the top result to be some sort of porn. Not so: funny content farm Funny Or Die has managed to place first with one of its automatically generated topic pages, which collates videos and articles including "Eva Mendes Sex Tape," "Bar Rafaeli's Sex Tape Kickstarter," and "5 Reasons NOT to Watch Bears Having Sex." Funny Or Die also returns first in Google searches for "tits" and "rape videos," Digiday has discovered, and ranks highly in other adult-related searches such as "gang rape," while merely producing auto-generated topic pages likely to disappoint whoever is looking.

Search for "rape videos," for example, and the metadata for the page reads: "Funny Date Rape Videos, Funny Date Rape Pictures, Funny Date Rape Articles and Funny Date Rape Lists featuring celebrities, comedians, and you."

This is pretty common among video-centric sites such as Daily Motion and Complex, Digiday writes, pointing to estimates that say as much as 15 percent of the traffic sent to this type of publisher is from misdirected porn-related searches.

“It’s not a strategy to optimize for those terms."

This isn't news to Funny Or Die, which stands by the practice in spite of its obvious disingenuousness. “It’s not a strategy to optimize for those terms; those pages are created automatically,” Funny Or Die COO and general manager Mitch Galbraith told Digiday.

With all the competition out there for porn search terms, it's quite a feat that Funny Or Die has managed to be on top of the pile due to its site's incredibly search-engine-optimized architecture. The motivation behind these sexy pages is to get more impressions for advertisers, of course; and given the nature of online ad networks, brands such as Velveeta, Home Depot, and Abilify likely have no idea that their messages are being served up on a page titled "date rape." But hey, maybe the lustful "date rape videos" searcher will decide he or she is actually in the mood for a humorous editorial about KFC's "Double Down" sandwich.